Source: HempToday.net | Author: Jenny Dembiec | Feb 1, 2022
There was an amazing published medical article that conducted a cross-sectional study of CBD users that was not funded, collected, or influenced by the CBD industry. It shed light on exactly who is using CBD and why.
Daily use
This article by Jamie Corroon and Joy Phillips collected information from 2,409 CBD users from all 50 US states and 23 other countries. The sample of respondents was balanced in gender with 50.87% being female and 47.49% male. From this study, many interesting insights can be made into your CBD target market.
Individuals aged 55 to 74 are the largest CBD users, used equally by both females and males. And the majority of CBD users (62%) use CBD to treat a medical condition. The most common medical condition for which CBD is used is pain, followed by anxiety and depression. Besides using CBD for medical conditions, general health and well-being are the other reasons for CBD use. The majority of CBD users use CBD daily or more than daily. And sublingual delivery (using the tincture oils orally) is the most common way of using CBD.